Difference between above the line & below the line deductions above the line and below the line deductions are in relation to your taxable income find out about the difference between above the . Expert marketing advice on advertising/pr: difference between atl and btl by situations posted by anonymous, question 18327. Atl communication is more of conventional in nature below the line(btl) below the line (btl) communication is unconventional in nature, done at micro level and forms part of non-media communication. A guide on above-the-line vs below-the-line marketing which showcases how atl and btl work, guide and assist you into deciding where to allocate your resources . Today, atl is used for branding effect, to generate mind share while btl is used to generate loyalty and repeat sales atl is tailored for mass audience while.
There’s this concept of a “through-the-line” (ttl) advertising, where the “line” between atl and btl is blurred ttl is a mixture of mass promotions and direct marketing to give a brief background, the “line” was used to separate mass marketing with direct marketing. The “line” generally refers to gross profit above that line on the income statement, typically, are sales and cogs (cost of goods sold) or cos (cost of sales or cost of services) below the line are operating expenses , interest, and taxes. Btl (below the line) is an old term used to describe any type of advertising which is not atl (above the line) the atl are mass media channels - tv, print, radio, ooh btl was mostly understand to be direct marketing, but nowadays with internet and all other stuff it is more complicated, so many people in advertising are discarding these terms. Just to add further, atl and btl activities differ in the manner in which you engage with the consumer have a look at a previous thread that discussed the difference between atl and btl activities at this foum - below the line activity and above the line activities .
Best answer: atl (above the line) - advertising/marketing term for expensive media like tv, radio etc btl ( below the line ) - is commonly referred to print media such as direct mailers, flyers, brochures etc another way to view it is 'concept' delivery versus 'tactile' delivery. One of the things which confuses many of our student readers is the distinguishing features between above the line vs below the line marketing here is the comparison of above the line vs below the line marketing commonly known as atl vs btl. The difference between below the line ie btl and above the line ie atl of advertising lies where mass media promote brands and reach to target customers, which includes conventional media as we all know it, radio and television advertising, also internet and print media. When we look at the promotional advent in politics the election campaign saw a clear demarcation between the activities classified under atl /btl and internet marketing the whole campaign saw the impact and the importance of digital marketing towards the brand promotion.
The difference between outbound and inbound marketing with the arrival of the fourth industrial revolution and the rise of data and information as the new raw material of this century, marketing just got a lot more fun before the age of computers, marketers would have three ways of creating campaigns: atl (above the line), btl (below the line), ttl (through the line). Difference between above the line and below the line difference between btl and atl for example, a video on youtube that is seen by millions around the world . Difference between above the line & below the line deductions by michael marz. Dear there are two basic type of marketing activities btl & atl btl means below the line marketing activities, those activities through which we can target individuals by customizing the message according to our target audience like phone call or email or personal selling and atl means above the line marketing activities through which we can target the masses means to a large number target audience with a single message like tv or newspaper advertisement. Above the line (atl) and below the line (btl) advertising are two terms that are bandied around often these days in the advertising world and often have the lay person confused as to what they .
The difference between atl and btl promotions essay 1 while atl promotions are tailored for a mass audience, btl promotions are targeted at individuals according to their needs or preferences. The article below highlights the difference between atl and btl above the line advertising experts state that this method has been used for more than five decades, since the middle of the last century. Atl deals with pretty much everything except actual windows, dialogs, etc wtl is a template alternative to the mfc windowing model in the same way that atl provides an alternative to other windows services. Atl and btl emmanuel kulang loading unsubscribe from emmanuel kulang difference between marketing and sales by prof vijay prakash anand - duration: 4:34.
Atl and btl advertising 1 atl and btl advertising - umananda mukherjee 2 above the line (atl) and below the line (btl) advertising are regularbuzzwords in an ad arena atl and btl are essentially advertisingtechniques targeted towards specif. National consumer promotions experience (atl and btl) требуется от кандидата в бренд-менеджеры из того же объявления а как это по-русски atl, above the line btl, below the line what's the difference between above, below and . For example, a video on youtube that is seen by millions around the world that does not make use of tv or print media is hard to classify between atl and btl but still becomes viral and more successful than any of either atl or btl strategies.
While atl promotions are tailored for a mass audience, btl promotions are targeted at individuals according to their needs or preferences while atl promotions can establish brand identity, btl can actually lead to a sale. Above-the-line vs below-the-line marketing [infographic] we’ve aimed to showcase how atl and btl works when it comes to marketing and advertising, to make your . But, the demarcation between atl and btl is becoming increasingly blurred with the emergence of new media and guerrilla marketing as powerful branding resources many very large corporations, in fact, are reducing atl spending to heavy-up in targeted advertising using the btl tactics of social media and content marketing. Above the line (atl) and below the line (btl) advertising are two terms that are bandied around often these days in the advertising world and often have the lay person confused as to what they stand for it might be worth our while to begin this by defining what constitutes the metaphoric ‘line .